Why does your email go into spam?
Email marketing has an average ROI of 122% but up to 20% of emails never make it to the recipient’s inbox!
And that may be preventing you from reaching your audience ❌
But have you ever wondered why emails end up in spam? 🤔
The truth is, successful email campaigns include many factors—and it can get very complicated, very fast.
If you are trying to figure out why your hard work isn’t paying off, here are the top 7 red flags for email deliverability:
🚩 You don’t have permission from your recipients
🚩 Your sender information doesn’t clearly state who you are
🚩 Your subject line is inappropriate or spammy
🚩 Lack of physical address flags your email according to the CAN-SPAM act
🚩 Bad email design
🚩 Your content is marked by the email spam filters
🚩 You don’t include an unsubscribe link for users
Avoid these points when planning your next campaign and you will have a perfectly delivered email! 🚀
Found this helpful? Let me know in the comments!
and make sure in infra.
Also set up
1.DMARC, SPF, BIMI, MTA-STS and TLS Reporting are good signals for the mailbox providers.
2. Your email id is not warmed up
3. Your bounce rate is high leading to lower reputation
4. Sending large sums of emails at once
3. Your bounce rate is high leading to lower reputation
4. Sending large sums of emails at once
Follow ecomgurukul
#spam #email #deliverability #emailmarketing #emaildoctor #linkedin
Email marketing is a
power-packed technology and it backfires if you do not know how to do it
right. Heard of brand reputation (not domain/IP reputation)? Business
Specific Strategy? Customized solutions?
1. Some email blunders can affect your brand reputation and not just the domain/IP. If you have done everything right yet your email marketing struggles to make any ROI, perhaps the brand identity has unseen some stains. Clean them first.
2. Sending emails for sending sake is a useless strategy just like spraying a million emails only to hope that enough of those make it to the inbox to drive you great ROIs. BOTH are worthless. You need a strategy specific to your business!
3. Do you speak the Email language? If not, do not blindly follow the Google ideas of email marketing. Those are generic guidelines, not customized solutions. Not everyone who has a fever can be cured by Crocin. A Random/generic email marketing plan is just as worse as self-medication every time you fall sick.
#email #emailmarketing #business #returnoninvestment
1. Some email blunders can affect your brand reputation and not just the domain/IP. If you have done everything right yet your email marketing struggles to make any ROI, perhaps the brand identity has unseen some stains. Clean them first.
2. Sending emails for sending sake is a useless strategy just like spraying a million emails only to hope that enough of those make it to the inbox to drive you great ROIs. BOTH are worthless. You need a strategy specific to your business!
3. Do you speak the Email language? If not, do not blindly follow the Google ideas of email marketing. Those are generic guidelines, not customized solutions. Not everyone who has a fever can be cured by Crocin. A Random/generic email marketing plan is just as worse as self-medication every time you fall sick.
#email #emailmarketing #business #returnoninvestment
Comments
Post a Comment